Considering that General Mills, the sixth largest food company in the world, has revenues for 2007 estimated at almost $12,500,000,000, recalling the other 115 million won't bankrupt the company. And it can also afford to pay medical costs
for E.coli victims, many of whom do not have insurance.
During the time of the outbreak—from July 20th to October 10th—21 people were reportedly sickened wit h E coli. Countless more people who ate even one slice of pizza could have been sick with this deadly bacteria because most food poisoning cases are unreported.
Seattle lawyer Bill Marler represents victims of E.coli outbreaks. He is outraged that General Mills hasn't expanded its recall to include all pizzas produced during the recent outbreak and is calling on General Mills to "do the right thing".
"Without assistance in the form of monetary compensation for medical expenses, many of the families with members who were hospitalized will face financial hardship in the coming months when the bills start coming in," said Marler. "General Mills knows it's going to pay those medical expenses in the end in the form of a settlement or jury verdict," Marler continued. "The question is, since they know their product was the cause of these illnesses, why wait?"
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Companies such as Dole, Odwalla, ConAgra and Jack in the Box did the right thing and paid medical expenses when their products were linked to E. coli outbreaks. Why can't General Mills?