An energy drink, although it contains quercetin, is mostly flavored water, or "food with calories," according to the FDA. And add caffeine, which is typically the ingredient that gives you the boost of energy. (Granted, FRS drinks have less caffeine than other popular energy drinks, but a cup of coffee may produce the same effect, and it's a lot less expensive.)
According to Mintel, a market research company, consumers are increasingly skeptical about energy drinks, and they aren't buying into marketing schemes such as the FRS offer of a "free trial." This marketing ploy means that you get some product delivered to your door, but then you have 14 days to contact the FRS company to cancel an ongoing product-buying cycle. A number of customers are ranting and raving online after they have been automatically charged about $65 for a shipment of FRS products. The energy drink marketing industry has to come up with these so-called free trials and other gimmicks simply to stay in business.
As for healthy benefits, you'd have to be quite gullible to believe that FRS healthy energy drinks can replace an apple or a handful of grapes, which also contains fiber—a vital dietary ingredient lacking in energy drinks. "There is a significant market right now for drinks offering a boost of energy," said Lynn Dornblaser, Mintel global new products expert. "Although consumers say they try to eat and drink better, it appears that energy drinks are not a category in which that happens, as they continue to choose options that contain sugar, caffeine and taurine, all of which can have negative effects if consumed in excess."
Concerns over product safety, lack of universal appeal and a fragile economy, combined with worries about consuming too much sugar or caffeine, have caused sales to decline. Mintel has found that the majority of adult consumers are not interested in energy drinks—so FRS mainly targets the athletic, young and male demographic.
Mintel found that some 74 percent of adults aged 18 plus do not consume energy drinks, or "energy shots." More notable, 69 percent of these non-users report that they are not interested in trying energy drinks or shots. Based on these findings, it would seem that 51 percent of all adults aged 18 plus are not likely to drink energy drinks or energy shots.
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Currently, food supplements lack regulation and companies such as FRS are banking on that. At the same time, there is limited evidence to suggest that consumption of energy drinks can improve physical and mental performance. Some improvement has been noted, however it is not known whether it is due to caffeine, other herbal ingredients or as a result of the combination of the ingredients found in the beverage.
So why bother? As for convenience, everyone has time to eat an apple. And at approximately one-tenth of the cost.