As of August 15, customers with existing bank accounts must give their permission before being enrolled in overdraft protection. For new bank customers, the deadline was July 1. This means that after August 15, customers who have not chosen to be part of overdraft protection cannot be automatically enrolled and therefore cannot be charged fees for transactions that push their accounts into overdraft.
Previously, many bank customers were charged hefty fees even though they may not have realized their account was close to overdraft or why the fees were charged. Now, with more information coming out about overdraft fees, many consumers say they will not opt in to overdraft protection, choosing instead to have the transaction rejected.
An 8/02/10 report in the Wall Street Journal cites a survey by the National Foundation for Credit Counseling, which found that as many as 74 percent of Americans do not plan to enroll in overdraft protection. The same report noted that the average overdraft fee charged by financial institutions is $27 and approximately half of the banking industry's $37 billion generated from fees in 2009 came from ATM and debit transaction overdrafts.
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Meanwhile, the Wall Street Journal reported on 7/29/10 that banks are now trying to convince customers to enroll in overdraft protection. This includes identifying people who rack up charges on their account and convincing them to join bank programs. Offering programs such as "Courtesy Pay" and "Buffer Zone" services, banks are doing their best to convince customers to join their programs, as Time noted on 7/30/10.
The end result is that consumers still have to watch their accounts to ensure they do not go into overdraft.