In 2009 Toyota quietly began repairs on more than 716,000 Camry, Avalon, Rav4 and Lexus vehicles. Two days ago Toyota expanded that campaign to encompass an additional 217,000 late model Avalon sedans and Rav4 sport utility vehicles, bringing the total to 933,800 vehicles.
Toyota indicated in a "limited safety campaign" message on March 1 that it is investigating other Toyota and Lexus vehicles for the same problem.
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Such a campaign would hardly make a blip on the public consciousness, were it not for the recent massive recall of eight million vehicles for problems ranging from sudden acceleration to brake defects in many Toyota models. The world's largest car manufacturer has repeatedly come under fire for dropping the ball on safety in the pursuit of growth.
Toyota has launched an advertising campaign focusing on quality and commitment to consumers, and the company is soon to announce a major incentive package in an attempt to lure buyers back into Toyota dealerships.