• RYAN H July 19, 2010 at 6:45 am

    "I suppose it is possible that they ran out of product, but if so, that begs the question—if you print 10 million coupons, an estimated retail value of $22 million (Businessweek), you should be able to honor those coupons. How do you run out of product two days into an event that’s planned to run two weeks?"

    You are 100% right. It seems impossible that company as large as KFC (Yum) would not be able to figure out Oprah's audience size, how many coupons would probably be printed and make sure their stores were stocked properly. KFC is negligent at the very least… that has to be why the judge let this proceed. It's either blatant stupidity or they knew what would happen and never expected it to be a national story.

    • admin July 19, 2010 at 9:45 am

      Thanks Ryan. Well, it does make you wonder whether KFC had some marketing interns on this one…they also did not only underestimate Oprah's audience (apparentlly) but also the power of something–particularly something "free"–to go viral. I daresay the majority of folks printing out the coupons may not have been Oprah watchers at all–just some folks who heard about the deal and took advantage of it.

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