Bought any Rice Krispies? There’s a Rice Krispies Class Action Settlement

September 22nd, 2011. By AbiK

Kellogg’s Rice Krispies—and Cocoa Krispies—cereals are the focus of a class action lawsuit settlement. Granted, the Class Period for this lawsuit isn’t all that long: it’s for Rice Krispies or Cocoa Krispies bought between June 1, 2009 and March 1, 2010. But, as any mom with school-age kids could tell you, between bowls at breakfast and the ever-popular Rice Krispies treats (homemade, of course), there’s a good chance that a lot of folks—including you—are part of the Class for this one.

So here’s the lowdown on the Kellogg’s Rice Krispies class action settlement…

What is the Kellogg’s Rice Krispies lawsuit about?

False advertising. How? The plaintiff claimed that Kellogg Company made claims about Rice Krispies’ and Cocoa Krispies’ supporting a person’s immunity system (see pic)—without having competent clinical evidence to support the claim. (Personally, I’d be seeking other ways to boost my immunity, but what do I know…). Kellogg denies any wrongdoing, however the company and Class Representatives agreed to settle to avoid the cost of a trial.

Who is part of the Kellogg’s Rice Krispies class action?

Anyone who purchased Rice Krispies or Cocoa Krispies in the US between June 1, 2009 and March 1, 2010 is considered part of the Class.

What will I get from the Rice Krispies settlement?

A settlement fund of $2.5 million has been set up. Claimants will share in the amount left over once attorney fees and an incentive award for Class Representatives have been paid from the settlement fund.

Accordingly, Class Members may then seek reimbursement of $5 per box purchased, up to a maximum of $15 (i.e., 3 boxes) per household. As is typical with class action lawsuits, the actual amount claimant receives will depend on how many valid claims are received for this class action. If valid claims exceed the amount of money available to pay them, then each award will be reduced pro rata.

What do I need to do to be included in the Rice Krispies settlement?

You need to fill out and submit a claim form by November 16, 2011. Proof of purchase is not required (but your honesty is).

For full details on the Kellogg’s Rice Krispies and Cocoa Krispies class action lawsuit, visit www.cerealadvertisingsettlement.com.

Tags: Cocoa Krispies, false advertising, Kellogg's, Rice Krispies, Rice Krispies Class Action, Rice Krispies Class Action Settlement, Rice Krispies Immune System, Rice Krispies Lawsuit

This was posted on Thursday, September 22nd, 2011 at 3:43 pm and is filed under Class Action, Consumer Fraud, Defective Products, Emerging Issues . Feel free to respond, or trackback. Read our comments policy.