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$9M Settlement Proposed in Naked Juice Consumer Fraud Class Action Lawsuit

This is a settlement for the Naked Juice, PepsiCo Face False Adversting Class Action lawsuit.

New York, NY: A consumer fraud class action pending against Naked Juice has reached a proposed settlement. The Pappas v. Naked Juice Co. of Glendora, Inc., lawsuit claims that Naked Juice violated state and federal laws regarding the marketing and sale of certain products.

A settlement fund of $9 million has been set up to pay (i) money to eligible Class Members who make claims, (ii) the costs of settlement notice and administration, (iii) a special service payment to the Class Representatives, and (iv) attorneys' fees and expenses.

In addition, Naked Juice has agreed to change the future labeling, advertising, and marketing of the Eligible Products so that on a going forward basis, Naked Juice does not use labeling, advertising, or marketing claiming that the Eligible Products are "All Natural" (including the "All Natural," "All Natural Fruit," and "All Natural Fruit + Boosts" statements). Naked Juice will also establish a product verification program to confirm the Non-GMO statement on Naked Juice product labels, hire or assign a quality control manager to oversee the independent testing process for the Naked Juice product line, and establish and maintain a central database to permit the electronic tracking and verification of product ingredients.

Claim forms must be submitted by December 17, 2013. Payment amounts will be based in part on the amount of products purchased and total number of claims made. Payments could be up to $75 (with proof of purchase) or up to $45 (without proof of purchase), depending on the number of Eligible Products purchased.

If approved, the settlement could affect anyone who bought an eligible Naked Juice product at any time from September 27, 2007 to August 19, 2013. Full details about the Proposed Settlement are in the settlement agreement called the "Stipulation of Settlement" and available by visiting:

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Published on Aug-28-13


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