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William Tatro Allegedly Sold Unsuitable Investments

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Rochester, NYInvestors who have filed an arbitration against William Tatro allege he repeatedly recommended unsuitable investments for his clients. They allege that the use of a real estate investment trust as investments, as well as inverse leveraged exchange traded funds, was entirely unsuitable given investors' age and financial situation, and that Bill Tatro should have known that. They further allege that most—if not all—of Tatro's clients were given the same recommendations, despite investors being told that each account is tailored to the individual investor's needs.

One of the fundamental rules of financial advising is ensuring that recommended investments are suitable for an individual's age, risk tolerance and financial needs. An elderly investor who needs access to money for living expenses has different financial needs and risk tolerance than a 30-year-old investor looking to make some extra money. The elderly investor does not have time to recover from substantial losses and could be in dire straights if too much money is held up or lost to investments.

Each person has different investment needs, which is why each person should be given unique investment suggestions. Not everyone will have the same investment portfolio. But, according to a Financial Industry Regulatory Authority (FINRA) arbitration claim, William Tatro invested his clients' assets in a similar manner.

"With a reckless disregard of the 'know your customer rule,' Tatro eventually developed a program where he invested most, if not all, of his clients in the same or similar way," the complaint reads. "At all relevant times, Tatro's primary objective was to generate commissions for himself and Respondents."

Among the unsuitable, high commission investments sold by Tatro were allegedly B and C share mutual funds, variable annuities, real estate investment trusts, and inverse and leveraged exchange traded funds. Such investments are often seen as unsuitable for clients who have low risk tolerance, need access to money and are not experienced investors. Claimants allege that as a result of Tatro's "gross mismanagement" and "misconduct," investors suffered enormous losses, financially and personally.

The claimants further allege Tatro told them that their investments were safe, secure and low risk while not telling them about the lack of liquidity and lack of tax benefit of some the investments. According to the complaint, sale of even one annuity to the complainants would have been a violation of FINRA regulations, yet in one case he sold the investor three annuities.

The complainants allege Tatro carried out unauthorized transactions, and breached his contract and his fiduciary duty to investors. They seek recovery of losses incurred as a result of his actions.


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Does this William "Bill" Tatro now live in Dayville, CT?


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