According to myCentralJersey (8/17/13), experts at Rutgers New Jersey Medical School are warning against energy drinks, noting that their poison-control centers are fielding more and more calls linked to young people who suffered heart problems after ingesting energy drinks. The experts noted that they have received calls in which the children developed heart palpitations, rapid heart rate or seizure.
Meanwhile, a study published in Clinical Toxicology (8/13) suggests that educational campaigns and legal restrictions on who energy drinks are sold to could decrease the incidence of serious adverse events linked to the drinks. Researchers set out to determine whether regulatory actions and education initiatives had an impact on the incidence and outcomes of toxic exposure to energy drinks. For the study, researchers analyzed reports of energy drink exposure to the US National Poison Data System (NPDS) for a one-year period.
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“About half the cases of energy drink-related toxicity involved unintentional exposures by children AdWeek (7/31/13) reports that energy drink makers called before a senate commerce hearing refused to agree to limit consumption of their drinks to people over the age of 16. Although the companies agreed not to market to children younger than 12, they would not agree to limits on sales to consumers younger than 16.
The American Medical Association, however, has said it would support banning marketing the drinks to children under 18, due to concerns about heart problems and other serious health issues.