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Coca-Cola Bottler to Settle ERISA lawsuit for $3.5 Million

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High-risk Fidelity Freedom funds at issue (again)

Charlotte, NCLarge independent bottler, Coca-Cola Consolidated Inc., has agreed to pay $3.5 million to settle a class-action breach of fiduciary duty lawsuit that could have involved thousands of plan participants. The ERISA lawsuit was originally brought in 2020 by two participants in the Coca-Cola Consolidated, Inc. 401k Plan. Cheyenne Jones v. Coca-Cola Consolidated Inc. alleges that the plan’s administrative committee breached its fiduciary duty to participants by failing to monitor unreasonable fees and the poor performance of a risky investment option.

At issue is the fiduciaries’ choice of the actively managed Fidelity Freedom fund (the “Active Suite”) rather the cheaper and safer Fidelity Freedom Index funds (the “Index Funds”), which are passively managed. Over the past several years, many breach of fiduciary duty lawsuits have focused on the same issue. Given the litigation risk, some find it puzzling that plan administrators persist in this choice.

Mismanagement at the top       

On November 24, 2020, plan participants Cheyenne Jones and Sara J. Gast filed a lawsuit in U.S. District Court in Charlotte, N.C. The lawsuit claims that:
  • participants were not notified of the plan's expenses and the risk of its investment options;
  • the defendants "allowed unreasonable expenses to be charged to participants;" and
  • they selected and retained high-cost and poor performing investment options when there were more prudent alternative investments available.
In their subsequent motion for class action certification, the participants note that as of December 31, 2019, the plan had 10,170 participants with account balances and assets totaling approximately $784 million. The plaintiffs suggest that the fiduciaries could have negotiated a more favorable fee structure for a plan of that size.

The Complaint alleges that the plan paid investment-related fees that were 55 to 68 percent higher than the average total cost for comparable plans. In 2019 alone, they claim, “considering just the gap in expense ratios from the Plan’s investment in the Active Suite to the Institutional Premium share class of the Index suite,” the plan overpaid roughly $2.74 million in costs.

What is a target-date plan and why does it matter?           

The plan is a participant-directed 401k plan. Participants direct the investment of their contributions into the various investment options selected by plan administrators on the advice of the trustee. Each participant’s account is credited with contributions. Losses are subtracted proportionally. The plan pays expenses from plan assets. The majority of administrative expenses are passed through to participants, which additionally reduces their investment income. The greater the losses and higher the expenses, the less plan participants will ultimately have at retirement.

Among other options, the plan offered a suite of fourteen target-date funds. A target-date fund is an investment vehicle that offers an all-in-one retirement solution through a portfolio of underlying funds that gradually shifts to become more conservative as the participant’s retirement date nears.

It’s a “set it and forget it” strategy for those who have no desire to actively monitor the underlying investments in their retirement accounts. Participants who choose a target-date option rely on the plan’s trustee (in this case Fidelity Management Trust Company) and the plan administrators to manage their money.  

Fidelity allegedly bungled the job. The plan’s administrative committee, which had selected Fidelity as trustee, then failed to catch the problem. The administrative committee had a legal duty under ERISA to ensure that plan assets were managed prudently and for the exclusive benefit of participants and beneficiaries. Because the committee failed to monitor what the trustee was doing, it and its members are the defendants in this ERISA lawsuit.

ERISA’s fiduciary standards

ERISA Section 404 requires plan fiduciaries to:
  • discharge [their] duties with respect to a plan solely in the interest of the participants and beneficiaries;
  • for the exclusive purpose of providing benefits to participants and their beneficiaries; and
  • with the care, skill, prudence, and diligence under the circumstances then prevailing that a prudent [person] acting in a like capacity and familiar with such matters would use in the conduct of an enterprise of like character and with like aims.
Each fiduciary is also responsible for the breaches of duty committed by a co-fiduciary if the otherwise innocent fiduciary knowingly fails to cure the breach. But ignorance is no excuse. An unknowing fiduciary may be found liable if he or she failed to perform administrative duties in a way that left the breach undetected and the participants unprotected.

Similar ERISA lawsuits     

Plan fiduciaries must realize by now that the inclusion of the Fidelity Freedom Fund as an element of a target date option is strategically risky. A 2020 ERISA lawsuit filed in New York, Maisonette v. Omnicom Group targeted the same two Fidelity funds, as did the California ERISA lawsuit Ornelas v. Prime Health Care Services. Similar allegations reportedly surfaced in earlier ERISA lawsuits against Costco, Quest Diagnostics, IQVIA Holdings and Eversource. 


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Posted by

I'm going to turn 75 in July, I have bought Diet Coke for the last 60 years! I never knew about any of this going on. Why are Companies allowed to do this? We as customers TRUST Companies to do the right thing. Yet this happens all the time! It is unfair to all of us. Lately every time I drink a coke I get Indigestion & feel the need to throw up! I do believe it has done something to my digest system!!


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