Adidas Faces Consumer Fraud Class Action over adiPure Health Claims

New York, NY: Adidas is facing a potential consumer fraud class action lawsuit over allegations its adiPure shoes, which capitalize on the "barefoot running"fitness craze, are falsely marketed.

Filed by plaintiff Joseph Rocco, from New York, the suit claims Rocco bought a $90 pair of adiPure shoes that did not deliver the increased training efficiency and decreased risk of injury promised in advertisements.

Instead, the lawsuit claims, the shoes actually increase the risk for bruising and foot damage, due to their decreased padding and other structural differences from more traditional running shoes, the lawsuit states. Rocco said he and other customers were never warned about the potential hazards and that, as a result, he suffered compound fractures after training in the shoes.

The lawsuit seeks to certify a class of everyone who purchased adiPure shoes since they were launched in August 2011. Rocco is seeking a refund for the shoes, as well as statutory damages.

Adidas Adipure Barefoot Running Class Action Lawsuit Legal Help

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Published on Jun-20-12