Search Results for: FRS

Irresponsible Advertising? Kenneth Cole Tweet Nothing vs VitaminWater Ads

Not Funny

The Kenneth Cole reaction (couldn’t resist)—i.e., the outburst over his—or his ghostwriting social media whiz—comment on Twitter the other day raised the question of responsible marketing for many—heck, it’s been front page news all over the media. For those of you who missed it, this was the tweet:

“Millions are in an uproar in #Cairo. Rumor is they …

Class Action: Power Balance Bracelets Don’t Work

There’s Even One to Match our Site!

So wait—I really can’t be like Kobe? or Shaq? Seems not if I was banking on wearing a Power Balance Bracelet to take me to super-athlete heights. (And I was just getting over not being like Lance …) That’s because a new Power Balance Bracelet class action lawsuit has been filed stateside in LA this week—seeking $5 million …

Caffeine Crackdown on Alcoholic Energy Drinks

… be a real recipe for disaster.”

No doubt the makers of “ healthy energy drinks”, such as FRS, are concerned about this caffeine crackdown. Health Canada is already reviewing new recommendations on energy drinks. A report is soon to be issued that focuses on the safety of energy drinks without alcohol, which are considered to be natural health products and have different rules than food products. Another report looks at caffeine in all foods, including drinks that mix caffeine with …

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