Natural Cellular Defense False Advertising Class Action Lawsuit Filed

A proposed class action lawsuit has been filed alleging that Natural Cellular Defense (NCD), sold as a nutritional supplement, violates Florida's Deceptive Trade Practices Act. Natural Cellular Defense is manufactured by Waiora, LLC and sold as a supplement to assist in removing toxins from the body. The false advertising lawsuit charges Waiora, LLC with fraud, negligence and unjust enrichment.

The class action lawsuit has been filed in the United States District Court for the Southern District of Florida and was filed on behalf of Shelley Penney and all other persons or entities that bought Natural Cellular Defense at any time prior to September, 2011.

According to the filing, third-party laboratory tests showed that the main ingredient in NCD--a mineral called Zeolite--was only present in minute quantities and, therefore, marketed fraudulently. In marketing Zeolite, Waiora states, "because it is one of the few negatively charged minerals in nature, zeolites act as magnets drawing toxins to it, capturing them in its cage and removing them from the body."

According the the lawsuit, "Waiora has sold hundreds of thousands or millions of tiny bottles of water at over $50 per bottle to ill and dying people."

The Natural Cellular Defense lawsuit seeks a complete refund for each bottle sold prior to September 2011, along with ancillary and potentially punitive damages.

Natural Cellular Defense False Advertising Class Action Legal Help

If you or a loved one has suffered damages in this case, please click the link below and your complaint will be sent to a lawyer who may evaluate your claim at no cost or obligation.
Last updated on Feb-15-12