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Natura Pet Foods Reaches Preliminary $2.15M Settlement

New York, NY: Preliminary approval of a $2.15 million settlement in the consumer fraud class action brought Natura Pet Products has been granted. The suit alleges the manufacturer misrepresented the quality of its pet food. Additoinally the settlement, stipulates that Natura would stop promoting its pet food products as human grade, human quality or as something that "you would eat yourself."

The lawsuit, filed in March 2009, alleges Natura's website and labeling contain "a large number of misleading and false statements relating primarily to assertions concerning the human-grade quality of its food." The plaintiff alleged that these statements included such claims as "We only use ingredients you'd eat yourself," "All of our human grade dog and cat foods are carefully cooked and tested..." and "Natura's products use only human grade ingredients."

Class-action members include all U.S. residents who purchased any Natura product between March 20, 2005, and July 8, 2011. These products include Innova, Evo, California Natural, Healthwise, Mother Nature and Karma dog and cat food.

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Last updated on Jul-20-11