Purely Juice to Pay $1.5 Million as Settlement for False Advertising

POM Wonderful announced today a legal victory for consumers when a US District Federal Court in Los Angeles found in favor of POM Wonderful in its lawsuit against Purely Juice, Inc. for false advertising and misleading marketing. The court has ruled that Purely Juice must pay $1.5 million in damages.

In 2007, POM Wonderful filed a federal lawsuit against Purely Juice claiming it was deceiving consumers by selling adulterated, imported pomegranate juice. Purely Juice marketed and labeled its product as 100% pomegranate juice, when in fact, seven independent labs verified that Purely Juice's "100% pomegranate juice" "is not pure pomegranate juice," but rather "consists primarily of cane sugar and corn sweetener, and contains little pomegranate solids." Additional independent lab testing showed evidence of repeated adulteration over a period of several months.