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Preliminary Settlement Reached in LuckyBrand Spam Texts Class Action Lawsuit

This is a settlement for the Media/Telecom lawsuit.

San Francisco, CA: A federal judge has preliminarily approved a $9.9 million settlement of a class action lawsuit filed against Lucky Brand Dungarees, Inc. and its marketing subcontractors. The lawsuit alleged the clothing company was in violation of the Telephone Consumer Protection Act (TCPA) because it sent unsolicited text spam as part of a 2008 back-to-school promotion.

The lawsuit, entitled Robles v. Lucky Brand Dungarees, Inc., Case No. 10-cv-4846, was filed by Juvenal Robles in October 2010, who represents an estimated 216,000 class members, all of whom may be eligible to receive up to $100 per claimant if the settlement receives final court approval.

The lawsuit claimed that Lucky Brand sent unsolicited spam texts to thousands of customers' cellphones. Those messages offered $25 off Lucky jeans or offering store location services to consumers that responded with their ZIP codes.

According to the lawsuit, the Federal Telephone Consumer Protection Act (TCPA) prohibits companies from contacting people on their mobile phones by using an "automatic telephone dialing system"or using "an artificial or prerecorded voice"without their prior express consent. Some courts have even applied the TCPA to unsolicited text messages, or "text spam."

Eligible class members include consumers that received the Lucky Brand text spam between August 24 and September 15, 2008. Further details on the preliminary settlement have not been made public.

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Published on Nov-28-12


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