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Skechers Toning Shoes to Pay $45M to Settle False Advertising Allegations

This is a settlement for the lawsuit.

New York, NY: Skechers USA has agreed to pay $45M to resolve allegations brought by the US and state governments that it deceived customers about the benefits of its Shape-ups athletic shoes.

The allegations center around claims that the shoe manufacturer's athletic shoes help people lose weight and strengthen their buttocks and legs.

According to a statement by the US Federal Trade Commission, Skechers, based in Manhattan Beach, California, also made false claims in advertising for its Resistance Runner, Tone-ups and Toners shoes.

According to a report by Bloomberg, the ads for Skechers that were challenged by the FTC include one for Shape-ups that told consumers they could "get in shape without setting foot in a gym,"according to the statement. The FTC alleges the company made unsupported claims that the shoes would provide more weight loss and muscle toning than regular fitness shoes.

You may be a class member if you purchased eligible Skechers toning shoes since August 1, 2008, with limited exclusions. The Court has not yet ruled on whether the settlement should be preliminarily approved. The Court may not grant preliminary approval or may require certain changes to the proposed settlement.

If the Court grants preliminary approval of the proposed settlement, you will have rights which you may wish to exercise, including rights to opt-out of the settlement or object.

Under the terms of the preliminary settlement, Skechers has agreed to provide refunds to consumers who bought the following Eligible Shoes as new since August 1, 2008:

Skechers Shape-ups rocker bottom shoes
Skechers Resistance Runner rocker bottom shoes
Skechers Shape-ups Toners/Trainers
Skechers Tone-ups with podded outsoles
Skechers Tone-ups non-podded sandals
Skechers boots
Skechers clogs
Skechers trainers (Tone-ups, non-podded sole)

The total refund you can receive from the Skechers shape-ups settlement will depend on how many Eligible Shoes you purchased from August 1, 2008, onwards, as well as the total number of valid claim forms submitted by other Class Members.

Possible reimbursements could be:

$40 - $80 for Shape-ups;
$27 - $50 for podded sole shoes;
$20 - $40 for Tone-ups (non-podded sole); and
$42 - $80 for Resistance Runners

To find out more about the settlement, whether or not you could qualify as a class member, and to download forms, visit

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Published on May-16-12


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