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$7.5 Million Settlement Proposed in Gillette M3P Power Razor Class Action

This is a settlement for the Consumer and Financial Fraud lawsuit.

Boston, MA: A settlement has been proposed in class action laawsuit with The Gillette Company called In re M3Power Razor System Marketing & Sales Practices Litigation.

The lawsuit claims that Gillette's advertisements stating that the M3Power Razor ("M3P") "raises or stimulates hair up and away from the skin" were false and misleading and violated consumer-related laws in the USA and Canada. In mid-2005, Gillette deleted those representations from its ads. The proposed Settlement is not an admission of wrongdoing or an indication that any law was violated. The Court has not ruled on the merits of the plaintiffs' claims or on the defenses made by Gillette. Gillette denies the allegations but agreed to the proposed Settlement to resolve this class action. This lawsuit is not about the safety of the M3Power Razor.

The proposed Settlement provides $7,500,000 to benefit Settlement Class Members who obtained an M3P in the USA between May 1, 2004 and September 30, 2005 and in Canada between May 1, 2004 and October 31, 2005. M3Ps purchased for re-sale are not included.

The proposed Settlement will provide Settlement Class Members who submit a valid, timely claim with either a refund (a minimum of $13 US or $16.25 Canadian, depending on the place of purchase) for their M3P, or up to two $5 US rebates (up to a total of $10 US, or the equivalent in Canadian dollars) for any M3Power blades and/or any Fusion or Fusion ProGlide razor purchased before May 2, 2011, or a new Gillette manual men's razor as a replacement, and other relief.

Claims are limited to one per person and three per household. If claims exceed the amount available for benefits, there will be no benefit for replacement razors and the refunds and rebates will be reduced in proportion. If claims do not exceed the amount available, additional benefits may be distributed.

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Published on Oct-29-10


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