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Dannon Settles Class Action Lawsuit for $35 Million


This is a settlement for the Food/Drinks lawsuit.

In January 2008, a class action lawsuit was filed against The Dannon Company alleging misleading advertising about its Activia and DanActive yogurt products.

Today, the parties announced that they have reached a settlement, subject to approval by the U.S. District Court for the Northern District of Ohio, in which Dannon will create a $35 million fund to reimburse qualified consumers up to $100 for products purchased. Additionally, Dannon will make certain changes to its marketing and labeling of these products.

The proposed settlement covers qualified consumers of Dannon`s Activia and DanActive branded products. Dannon is also cooperating with the Federal Trade Commission (FTC), which is currently reviewing similar claims. The FTC routinely reviews consumer advertising and Dannon is confident the matter will also be resolved soon.

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Published on Sep-18-09


READER COMMENTS

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Have purchased Dannon yogurt for several years while living in Wisconsin and Iowa. I also have used Activia about 6x per month.

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