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Circulation Boost

Milwaukee, WI: (Mar016-08) Russ Darrow Group Inc., a Menomonee Falls automotive group, and Kings Way Homes, an Elm Grove home builder, brought charges against the Milwaukee Journal Sentinel, alleging that the newspaper overcharged for advertising due to inflated circulation figures. The suit, brought by the two advertisers was filed in 2006 and 2007 in Milwaukee County Circuit Court.

Sources close to the case stated that the parties had reached a settlement agreement, resolving the lawsuit. The daily newspaper's parent company Journal Communications Inc. denied the allegations and did not admit to any wrongdoing when it agreed to settle. Company executives claimed that the agreement was reached to avoid the costs and risks associated with prolonged litigation. Terms of the settlement were not disclosed. [BUSINESS JOURNAL MILWAUKEE: JOURNAL SENTINEL SETTLES TWO AD LAWSUITS]

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Published on Mar-17-08


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