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Marketing Spam

Washington, DC: (Jan-30-08) The US Federal Trade Commission (FTC) brought charges against Member Source Media, an online advertiser, alleging that it used deceptive practices to drive traffic to its web sites. The suit claimed that the company sent out spam with misleading subject lines, failing to tell consumers they had to spend money to receive so-called free products. The FTC accused Member Source Media, doing business as ConsumerGain.com, PremiumPerks.com, FreeRetailRewards.com, and GreatAmericanGiveaways.com and the company's owner, Chris Sommer, of using deceptive spam and online advertising to lure customers to its web sites.

As part of a settlement reached, the company agreed to pay $200,000 in civil penalties to resolve allegations. Additionally, Member Source Media must disclose the costs and obligations associated with the advertised products and services, and bars the company from sending e-mail that violates the CAN-SPAM Act, which regulates the sending of unsolicited e-mail. [INFO WORLD: MARKETING SPAM]


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Published on Jan-31-08


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