LAWSUITS NEWS & LEGAL INFORMATION
Email Advertising
Washington, DC: (Nov-29-07) The Federal Trade Commission (FTC) brought charges against Adteractive, an online advertising company, accusing them of using misleading spam emails and online advertising to attract people to its web sites. While doing business as FreeGiftWorld.com and SamplePromotionsGroup.com, Adteractive sent email spam to people advertising free gifts such as flat screen televisions and laptops. For example, the company used email subject lines such as, "Test and keep this Flat Screen TV" and "Congratulations! Claim your Choice of Sony, HP or Gateway Laptop." On visiting these sites, consumers found that they were required to pay for the gifts. The suit was filed after FTC began investigating Aderactive in April 2006.
The investigations were started after the agency received complaints from consumers. As part of a settlement reached, the company agreed to pay $650,000 in civil penalties. Under the deal, Adteractive will also disclose the costs and obligations to receive the advertised "gifts" and refrain from sending email that violates the CAN-SPAM Act. [WEB PRO NEWS: EMAIL SPAM]
Published on Dec-1-07
The investigations were started after the agency received complaints from consumers. As part of a settlement reached, the company agreed to pay $650,000 in civil penalties. Under the deal, Adteractive will also disclose the costs and obligations to receive the advertised "gifts" and refrain from sending email that violates the CAN-SPAM Act. [
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