Paramount Pictures, the Los Angeles Time,s and Allied Advertising

Los Angeles, CA: (Apr-13-07) The US attorney's office filed charges against Paramount Pictures, the Los Angeles Times, and Allied Advertising accusing them of negligence stemming from the promotion for Mission: Impossible III that led to bomb scares in Los Angeles and Santa Clarita. In April 2006, Paramount placed digital devices in 4,500 news racks around the city that played the iconic movie theme music whenever the door was opened. Some people mistook the devices for bombs and reported them to police. The Veterans Affairs Medical Center in West Los Angeles was evacuated for 90 minutes as a precaution after someone spotted a 6-inch-long red plastic box attached to a news rack by wires. The Los Angeles County sheriff's arson squad blew up a Times news rack in Santa Clarita. The three companies, though not admitting to any wrongdoing, agreed to pay $75,000 to settle negligence claims and avoid litigation. [HOUSTON CHRONICLE: MI:III BOMB SCARE]

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Published on Apr-19-07