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The Federal Trade Commission charged that the company used deceptive claims to sell weight loss products in violation of federal law. Advertisements for three skin gels, Tummy Flattening Gel, Cutting Gel, and Dermalin APg claimed to melt away fat. While marketing for Leptoprin and Anorex, two ephedrine pills, claimed to cause weight loss of more than 20 pounds. The Federal Trade Commission alleged the ads falsely claimed that clinical testing proved those claims for four of the challenged products and misrepresented their spokesperson as a medical doctor. Basic Research has been ordered to pay $3 million on behalf of all six companies and three individuals charged in this case: Basic Research, LLC, A.G. Waterhouse, LLC, Klein Becker USA, LLC, NutraSport, LLC, Sovage Dermalogic Laboratories, LLC, BAN LLC, Dennis Gay, Daniel B. Mowrey and Mitchell K. Friedlander. (May-11-06) [CONSUMER AFFAIRS]
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Published on May-11-06
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