Then a change of leadership happened, followed by a name change to Unum a few years ago, together with a rebranding.
As you can see…
Unum is now presented as a dynamic company that's not only a great place to hold your Unum insurance, but also a great place to work. Of course, a video produced by the company is inherently biased in its favor. It is controlling the message.
But to its credit, Unum has been winning awards in terms of employee satisfaction and is consistently voted one of the best employers both in the insurance industry by its peers and in Chattanooga, where Unum's North American operations are based.
There are a lot of good vibes in the Unum Group these days.
However, are those vibes extending to policyholders?
READ MORE UNUM LEGAL NEWS
However, is Unum Group continuing to deny legitimate claims?
For the purposes of this video, which is set to the tune "New Shoes" by Paolo Nutini and began showing up on YouTube a few years ago, Unum insurance is using the song as a metaphor for a rebirth. The message here is that the Unum of today is a vast departure from the First Unum of yesterday.
Time will tell if that is indeed true—or little more than clever marketing.