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Maker Of “Neuro” Drinks Agrees To Pay $500,000 In Fines and Restitution

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Permanent Injunction Bars False and Misleading Health Claims

April 14, 2016 (Press Release)Neurobrands LLC, the Santa Monica-based maker of the “Neuro” line of drinks, has agreed to a permanent court injunction that requires it to change its marketing practices. The company will also pay $500,000 in penalties and restitution as part of a settlement with local prosecutors.

The final court Judgment was approved and signed by Judge Lisa Hart Cole in the Los Angeles County Superior Court, Santa Monica courthouse.

An investigation by the Santa Monica City Attorney and Los Angeles County District Attorney Offices led to a civil complaint alleging that the Neuro drinks in question lacked the necessary scientific evidence to back up many of the health-related claims advertised.

Neuro drinks currently come in four varieties: Neuro Sonic, Neuro Daily, Neuro Bliss and Neuro Sleep.

Neurobrands’ claims prohibited under the permanent injunction are:

• Supports memory
• Provides fuel for the brain
• Promotes healthy aging
• Provides mental energy
• Delivers sustained focus
• Strengthen your focus and creativity
• Daily dose of immunity
• Enhances mood
• Relieves muscle cramps
• Helps normalize sleep patterns

Under the terms of the judgment, Neurobrands will pay $500,000 in penalties and restitution. It also will be bound by a permanent court injunction that requires it to:

1. Stop using the ad claims listed above, unless supported by new scientific evidence;
2. Maintain “competent and reliable scientific evidence” to support all future health-related claims;
3. Conduct additional scientific studies of its drinks to support future claims;
4. Change the marketing and branding of Neuro Bliss, Neuro Daily, and Neuro Sonic to clarify that they are conventional beverages, not “dietary supplements”;
5. Change the marketing and branding of Neuro Sleep to treat it as a true dietary supplement, not a beverage; and
6. Assure that the caffeine level in Neuro Sonic conforms with FDA food safety requirements.

Neurobrands did not admit to any liability as part of the settlement.

“Words matter,” said Adam Radinsky, Santa Monica’s Chief Deputy City Attorney for Consumer Protection. “Especially as more and more people become concerned about what they eat and drink, a product’s health claims need to be fair and accurate,” said Radinsky. “If something is claimed to have health benefits, the manufacturer needs to back that up with reliable scientific evidence.”

“Consumers are not expected to be research scientists,” said Santa Monica Deputy City Attorney Eda Suh. “They’re entitled to rely on what they read and hear.”

Neurobrands was launched in 2007. The company has nationwide marketing and sales, including at many large supermarket and grocery chains. The company has used social media and catchy advertising campaigns to expand its sales.

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Posted by

Very shocked by this lawsuit. I love Neuro and struggle with falling as sleep. The sleep water is the only thing that has helped me get a good nights rest and I don't wake up with a hangover feeling like I would had I'd taken magnesium or melatonin.

Posted by

This is so ridiculous! If it doesn't work for you don't buy it and leave it alone for those of us it works wonders for.

Posted by

I started using Neurosleep in the last three months and it has helped me tremendously in regulating my sleep, which had gotten incredibly interrupted while caring for my mom who has dementia. She had an anxiety Med prescribed to help her sleep but that wasn't helping. In the last few weeks I started giving her about one third to one half a bottle at night and it has made her rest better than the medication( which had been stopped when she moved into skull nursing. On the nights I missed giving it ot to her her sleep quality diminished greatly as reported by her aides. So my opinion of the product is that it works and very well.

Posted by

I will continue to purchase these drinks. Unfortunately, they are getting hard to find and prices are being marked up.

Posted by

I don't give a Rip what politically motivated attorneys fight over like pathetic children, you don't always need a long drawn out placebo controlled, double blind, cross-over study to verify the quality or efficacy of a product. I've been drinking Neuro drinks for years. Sonic, Bliss, and Sleep They Work for me! PERIOD!
My advise to Neuro: Get the drinks back on the shelf!
They are Seiously hard to find in Orlando, FL.

Posted by

The sleep one works well enough. Better sleep, better dreams. The sonic one is okay.

Posted by

I don’t care what some silly city attorney or county attorney says. Neuro sleep works great for me! Hands down it has worked better than any other sleep aid I have ever used. I struggle with insomnia, and now I can’t find this product at any of my local stores. I’m furious about it. Whoever created this lawsuit should pay me $500k in fines.

Posted by

much better alternative to soda or over caffeinated. much more expensive drinks...!

Posted by

I don't use Neuro's products myself, but my wife swears by one for helping here get to sleep more quickly and for sleeping more soundly. She also regularly drinks a dfferent one during stressful days because she swears the product calms her.

Posted by

Don't care what anyone say's about neuro I stand by there product! I have a awful time falling asleep and staying asleep, I will run on 8 hours of sleep in three day constantly due to my inability to fall asleep. I refuse to take perception medication due to the risk of side effects. Neuro sleep has been a natural remedy that works 100% on getting me to sleep and keeping me asleep! I am a happy customer with neuro and hope to continue to see them on the shelf at my local stores!

Posted by

I don't understand what's wrong with these drinks? Did someone die from drinking one?

Posted by

are people such sheep these days it makes me sick! There drinks never claimed to work for everyone, but they said if it works for you only drink them if you really need them!
I am not a Neuro spokesperson nor a salesman. I am but a simple promoter for the product for those smart enough to do their own resrearch!


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