According to the lawsuit, product was tested by an independent lab, the results of which showed an average of just 150 mg per bottle, whereas the label stated the bottle contained 2400 mg. Further, the lawsuit alleges that one lab test found no more than 1% of the stated ingredient in the bottle. According to the lawsuit, at least one plaintiff approached managers at Waiora seeking an explanation of the test results but Waiora stood by the label claim, apparently disregarding the evidence.
The NCD product sells for $50 per bottle, and the lawsuit states there was "blatant misrepresentation on the part of numerous parties, which manufactured, marketed, and sold a product to the general public under false pretenses, and with false labeling". Further, the lawsuit claims that millions of bottles of NCD (i.e. zeolite and water) have been sold, including to gravely ill and specifically targeted individuals.
Named defendants in the class action include Stan Cherelstein (President/CEO of Waiora), Norwood "Eddie" Stone (Waiora co-founder), James Flowers (instrumental in the manufacture of NCD), and Erik "Rik" Deitsch ( "Chief Science Officer"), and the charges include fraud, negligent misrepresentation, negligence, unjust enrichment, and violation of Florida’s Unfair and Deceptive Trade Practices Act.
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Last updated on Feb-8-12