Privacy Violation Lawsuits
More and more companies face lawsuits alleging their actions or negligence have compromised people's privacy. This privacy invasion can occur through internet data breaches, misuse of targeted advertising, or illegal monitoring of private communications. Even when purchases are made in person, there is a possibility of a breach of privacy if the retailer illegally collects customer zip codes or other identifying information. There are laws designed to protect consumers from illegal privacy breaches, but consumers may have to file lawsuits to ensure their rights are protected.
Invasion of Privacy
There are four main categories of invasion of privacy claims (although these vary depending on individual state laws):
- Intrusion of Solitude—any form of intrusion where a person has a reasonable expectation of privacy (typical complaints might include peeping Toms)
- Appropriation of Name or Likeness—situations in which a person's name or likeness is used without his or her consent to benefit another party
- Public Disclosure of Private Facts—when a person's private information is made public where there is no public relevance
- False Light—When private information is released that is not necessarily false but is misleading.
The Privacy Act (1974)—Protects individuals against an invasion of privacy from federal agencies.
The Electronic Communications Privacy Act (1986; ECPA)—Prevents the government and other third parties from accessing or sharing communications without proper authorization. The act protects communications that are stored as well as those that are in transit.
Financial Privacy Rule—Governs how financial institutions can collect and disclose consumer financial information (part of the Gramm-Leach-Bliley Act).
Safeguards Rule—Requires financial institutions to protect customer information (part of the Gramm-Leach-Bliley Act).
Various other laws, including the Health Information Portability and Accountability Act (HIPAA) and the Children's Online Privacy Protection Act (COPPA) also protect Americans' private information.
Internet Data Breaches
Online Privacy Lawsuits
Facebook In 2014, a class action privacy lawsuit was filed against Facebook for allegedly data mining private messages, in violation of the Electronic Communications Privacy Act. The lawsuit was filed by Matthew Campbell and claims Facebook uses private information to allow targeted advertising. In May 2016, the lawsuit was partially certified as a class action.
Snapchat In 2016, a lawsuit seeking class action status was filed against Snapchat, alleging users' biometric information was stored and used without informed consent. The lawsuit, filed by Jose Luis Martinez and Malcolm Neal, claims their biometric information was compromised, which puts them at risk of identity theft and is a violation of the Illinois Biometric Information Privacy Act.
Yahoo In 2013, a lawsuit was filed against Yahoo, alleging the company's monitoring of emails involving people who did not have a Yahoo account for targeted advertising purposes violated the California Invasion of Privacy Act. In 2016, that lawsuit was settled, with Yahoo agreeing to scan emails only while they are at rest on servers, rather than when the email is in transit.
Zip Code Collection Some retailers, including Kohl's, J Crew and Urban Outfitters, have come under fire for illegally collecting or using customer information obtained during check out at a store location. In some cases, retailers are accused of illegally requiring customers to give a zip code as a condition of paying by credit card, while in other cases they are accused of using zip code and payment information to send unwanted mail to consumers. (Not all collection of zip codes at a checkout is illegal; laws vary by state.)
Hulk Hogan Invasion of Privacy In 2016, Hulk Hogan was awarded $140 million by a jury—an award later upheld by a judge—after he claimed Gawker Media violated his privacy by including a photo of him involved in sexual intercourse with a friend's wife alongside an article about celebrity sex tapes.
Privacy Violation Legal HelpIf you or a loved one has suffered similar damages or injuries, please click the link below and your complaint will be sent to a lawyer who may evaluate your claim at no cost or obligation.
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