Mobile Content Advertising Overcharges

Companies that use a wide range of keywords in, for example, their Google AdWords and Yahoo Keyword advertisements may have been overcharged. Advertising for mobile content includes such things ringtones, music, movies, graphics and games, and can be very basic such as sports reports, weather alerts, stock tips, and horoscopes, or can be more sophisticated such as mobile TV, direct payment or interactive radio.

Clients that may have overpaid, include those using mobile content keywords such as "applications," "ringtones," "jokes," "wallpaper," "horoscope," "games," "coupons," "graphics," "pictures," "logos," "images," "music," "radio," and "television," as well as any of the previous terms combined with "text," "text message," "sms," "psms," "download," "free," "cell," "cellular," "mobile," or "phone."

Because doing a basic search for "ringtones" and similar terms may lead to advertisements that expand to other services, clients paying for these keywords may not be getting matched to potential clients, and are therefore paying for keywords that have no prospect of giving a return on their investment.