Health Canada describes 53 percent of the incidents as “serious.” Among the 87 total events, “5 were life-threatening” and “19 required hospitalization.” Among those affected, “67 percent” were male, primarily young males.
Jim Shepherd’s 15-year-old son Brian (pictured at left) is among those deaths on the Health Canada list where a caffeinated energy drink had a “suspected role.”
It’s been eight years since Brian Shepherd collapsed and died after a weekend paintball tournament in a suburb of Toronto. He’d gone without lunch, played hard and accepted an offer of a free Red Bull energy drink at the arena where some Red Bull representatives had showed up with drinks for the kids.
“At the time in Canada, caffeinated energy drinks were considered to be natural health products and technically you could not give out free samples of Red Bull, but they did,” says Shepherd.
According to medical reports, Brian Shepherd suffered a drop in blood pressure and went into severe cardiac arrhythmia. There is no evidence that Brian had a pre-existing heart problem and there is no family history of heart problems.
The coroner described the young man’s death as “sudden arrhythmic death syndrome (SADS).”
According to the toxicology reports at the time of Brian’s death, there was “no evidence of alcohol, poisons, or illicit drugs in his system,” nor was he dehydrated or showing signs of an electrolyte imbalance. Apart from drugs in medical procedures during his cardiac event, the only other drug in his system was caffeine.
“The only thing different that day was that he consumed a caffeinated drink,” says Shepherd.
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Since his son died on January 6, 2008, Shepherd has become a health advocate, lobbying for increased regulation of the caffeinated energy drinks. “People started coming up to me and telling me their experiences with one of these drinks and I would tell them to be sure to report it,” says Shepherd.
“Health Canada believes that adverse events of any kind are underreported and I believe that is the case with caffeinated energy drinks. The numbers are bigger than we know,” says Shepherd.
Red Bull and the makers of other caffeinated beverages have publicly stated on many occasions that their caffeinated beverages are safe.