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Vioxx Television Ads

Is it really in a patient's best interest to tell his doctor which drug he wants, based on advertising he see on TV? It was TV advertising that lead to Vioxx's enormous popularity in a field full of competing pain relievers. Vioxx, touted as being "safer than its competitors" actually turned out to be more harmful.

"One of the things that drove their overuse was the widespread perception, even among many doctors, that they were somehow better pain relievers, and they never really were," said Jerry Avorn, a physician at Brigham and Women's Hospital in Boston, who studies patterns of drug use.

It is also estimated that Merck spent $300 million in 2003 marketing Vioxx through advertisements in medical journals, free samples and salesmen's visits to doctors' offices.

Register Your Vioxx Case

If you or a loved one has experienced heart attack, stroke or sudden death while taking Vioxx, please register your complaint with a [VIOXX LAWYER]. Your case will be evaluated for free.


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