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Deceptive Advertising

Norwalk, CT: (Apr-02-08) Attorney General Richard Blumenthal's office brought charges against Storesonline, Inc., which also operates under the name Imergent, Inc., alleging that the company's online businesses made unrealistic and deceptive claims regarding its virtual storefronts. The company sets up online businesses or creates websites for existing companies. Blumenthal stated that the company made deceptive claims about its products, cashing in on consumer dreams, promising superior and state of the art products, which it failed to deliver. Sources at the AG's office stated that the company had agreed to settle the matter, agreeing to pay $130,000 to the state and in restitution to consumers.

Under the terms of agreement, Storesonline, Inc. will pay the state $65,000 and another $65,000 in restitution to CT, consumers who bought its services. It is estimated that around 10 to 12 consumers will be eligible for restitution. Additionally, the deal bars the company from making exaggerated and deceptive claims about its products and requires restitution to consumers, creating a process for handling any future consumer complaints about alleged company misrepresentations. [NORWALK PLUS: $130,000 SETTLEMENT WITH STORESONLINE, INC. AND IMERGENT, INC. RESTITUTION TO CUSTOMERS]

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Last updated on Apr-3-08