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Waiora Faces Potential Fraud Class Action over Natural Cellular Defense Nutritional Supplement

Hollywood, FL: Waiora, a Florida-based nutritional supplement company, is facing a potential consumer fraud class action lawsuit alleging the multi-level marketing company sold product, including Natural Cellular Defense (NCD), that didn't contain the amount of ingredients listed on the label. Specifically, the lawsuit claims that during a 6-year period NCD was sold that didn’t contain the listed amount of the mineral zeolite, but rather contained only a fraction of the stated amount of the ingredient.

According to the lawsuit, product was tested by an independent lab, the results of which showed an average of just 150 mg per bottle, whereas the label stated the bottle contained 2400 mg. Further, the lawsuit alleges that one lab test found no more than 1% of the stated ingredient in the bottle. According to the lawsuit, at least one plaintiff approached managers at Waiora seeking an explanation of the test results but Waiora stood by the label claim, apparently disregarding the evidence.

The NCD product sells for $50 per bottle, and the lawsuit states there was "blatant misrepresentation on the part of numerous parties, which manufactured, marketed, and sold a product to the general public under false pretenses, and with false labeling". Further, the lawsuit claims that millions of bottles of NCD (i.e. zeolite and water) have been sold, including to gravely ill and specifically targeted individuals.

Named defendants in the class action include Stan Cherelstein (President/CEO of Waiora), Norwood "Eddie" Stone (Waiora co-founder), James Flowers (instrumental in the manufacture of NCD), and Erik "Rik" Deitsch ( "Chief Science Officer"), and the charges include fraud, negligent misrepresentation, negligence, unjust enrichment, and violation of Florida’s Unfair and Deceptive Trade Practices Act.

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Last updated on Feb-8-12

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