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JC Penny Facing False Advertising Class Action Lawsuit

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Los Angeles, CA: JC Penny is facing a consumer fraud class action lawsuit over its alleged practice of artificially inflating merchandise prices only to mark them down to create the appearance of a "sale"price. According to the lawsuit, the retail chain' pricing practices are equivalent to deceptive and fraudulent advertising.

The class action was certified last week, and accuses the national retail chain of operating a "massive, years-long, pervasive campaign" to deceive shoppers about its pricing for private-label brands, and for outside brands such as Liz Claiborne, sold exclusively by JC Penny.

The lawsuit states that Cynthia Spann, lead plaintiff in the class action, discovered the deceptive advertising practices after buying three blouses for $17.99 each, a 40 percent discount from the "original" $30 price, only to learn the price was never above $17.99 at any point during the prior three months.

The case is Spann v. J.C. Penney Corp et al, U.S. District Court, Central District of California, No. 12-00215.

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Reader Comments

Posted by

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I shop JCP online frequently and always that I was getting good prices for the merchandise. I am happy to join this suit.

Posted by

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i though i was getting a deal but i didnt on shirts

Posted by

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Yo siempre compro a JCPenney. Por favor pongame en la lista.

Posted by

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I purchased clothing

Posted by

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Shopping at JC Penny gave me a false impression of being frugal purchasing merchandise supposedly discounted but in fact was a scam.

Posted by

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i shop there all the time! i do buy sale items thinking I'm getting a good deal

Posted by

on
I am a frequent JC Penny shopper & am afraid/unsure if I have fallen subject to over pricing as well. How would I investigate my spending there & the discounts given were accurate?

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