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23andMe Facing Consumer Fraud Class Action Lawsuit

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San Diego, CA: Genealogy and health testing startup 23andMe is facing a consumer fraud class action lawsuit alleging the company engages in false and misleading advertising related to the results from its Saliva Kit and Personal Genome Service (PGS) results. Specifically, the lawsuit claims that the defendants' Saliva and PGS results are advertised as providing reports on 240 plus conditions and traits, drug response, carrier status and other things, when there is no analytical or clinical validation for the PGS advertised uses.

Founded in 2006 by Anne Wojcicki , 23andMe is a health and ancestry DNA company. For $99, the customer receives a spit kit used to provide 23andMe with a saliva sample. Once analyzed, the defendants return to the customer the results of the DNA tests, that allegedly provide a glimpse at that customer' ancestry and inform the customer as to whether or not he or she is prone to certain diseases.

The lawsuit, filed by Lisa Casey, on behalf of herself and other similarly situated, also claims the defendants used information gathered from the customers to generate databases and statistical information which it then markets to other sources in the scientific community, even though the test results are meaningless.

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Reader Comments

Posted by

on
I DID MY DNA THROUG 23 AND ME AND ANOTHER COMPANY AND GOT DIFFERNT RESULTS HOW IS THIS POSSIBLE

Posted by

on
Sometimes the just DROP THE BALL on your sample; take your money, lose their computer connection to it... and you're WAITING 6-8 weeks for a result that will never come. WHEN you ask them about it, they indicate you've NEVER registed...when in fact THEY have the barcode number on their site.... they just dropped the rest of it, and their freezer's fill-up with samples. When you call, 4 months out, they claim the data on their site was 'never completed'... yeah... HOW WOULD THEY KNOW when it was their system that lost it?!

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