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Yahoo Panama ad platform

Yahoo is being accused of making fraudulent and misleading claims about the reception of its Panama ad platform.

The Panama ad management platform was created by Yahoo in an attempt to close the online-advertising revenue gap between it and Google. Mimicing Google, the Panama platform will still use bid price as an ad factor, but will also give wright to ad quality and performance.

Executives are accused of making positive outlook comments to shareholders, even as the company was losing marketshare to Google, apparently due to operational deficiencies in its ad technology.

The lawsuit also claims Yahoo engaged in a variety of deceptive practices to entice customers into buying advertising.

Yahoo Panama Legal Help

If you or a loved one has suffered damages in this case, please click the link below to send your complaint to a lawyer to evaluate your claim at no cost or obligation.

Last updated on May-16-07