The Sugar Association, Merisant Worldwide Inc., and consumers are accusing the artificial sweetener company of misleading buyers about Splenda. The marketing campaign claims "Splenda is a no calorie sweetener that's made from sugar, so it tastes like sugar." The Sugar Association claims the company is misinforming consumers about their chlorinated chemical sweetener. (Jan-31-05)
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Sweetener or Sugar? A Quick Look(6)
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Sweetener
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Comparison to
Sugar
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Brand Name
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Calories
|
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Aspartame
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200 times sweeter
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NutraSweet
Equal
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Nearly 0
|
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Saccharin
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200-700 times sweeter
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Sweet'N Low
Sweet Twin
Necta Sweet
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0
|
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Acesulfame-K
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200 times sweeter
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Sunett
Sweet One
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0
|
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Neotame
|
7,000 to 13,000 times sweeter
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Neotame
|
0
|
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Sucralose
|
600 times sweeter
|
Splenda
|
0
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Splenda Articles
Splenda Lawsuit Seeks $1 Billion from Johnson & Johnson
In what could be the largest lawsuit award for false advertising ever, the Sugar Association is asking for $1 billion in damages, from Splenda makers McNeil, PPC, Inc. and McNeil Nutritionals, LLC.
Register your Splenda Case
If you feel you qualify for damages or remedies that might be awarded in this Splenda class action or lawsuit, please click the link below to submit your complaint.
