Johnson & Johnson, McNeil

The Sugar Association, Merisant Worldwide Inc., and consumers are accusing the artificial sweetener company of misleading buyers about Splenda. The marketing campaign claims "Splenda is a no calorie sweetener that's made from sugar, so it tastes like sugar." The Sugar Association claims the company is misinforming consumers about their chlorinated chemical sweetener. (Jan-31-05)

Sweetener or Sugar? A Quick Look(6)
Sweetener	Comparison to Sugar	Brand Name	Calories
Aspartame	200 times sweeter	NutraSweet Equal	Nearly 0
Saccharin	200-700 times sweeter	Sweet'N Low Sweet Twin Necta Sweet	0
Acesulfame-K	200 times sweeter	Sunett Sweet One	0
Neotame	7,000 to 13,000 times sweeter	Neotame	0
Sucralose	600 times sweeter	Splenda	0

Splenda Articles

Splenda Lawsuit Seeks $1 Billion from Johnson & Johnson
In what could be the largest lawsuit award for false advertising ever, the Sugar Association is asking for $1 billion in damages, from Splenda makers McNeil, PPC, Inc. and McNeil Nutritionals, LLC.

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