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Mobile Content Advertising Overcharges
If you have purchased Internet advertising to market your downloadable mobile phone content, you may have been overcharged. Especially if you marketed your mobile content through linked pages connected to your advertisements.
OVERPAYMENT ARTICLES AND INTERVIEWS Mobile Content: Overcharges Got You Over a Barrel?
Washington, DC: In the good old days you got what you paid for, and you knew what you were buying. But in this newfound era of intellectual property, wireless communication and mobile everything, it's often hard to quantify, or even identify services, cost or return on investment. The whole thing can leave you fuming over extra fees and overcharges for everything from mobile content, to advertising. [ Read More ]
Overcharged Search Content: Paying Too Much for Too Little
San Diego, CA: When you purchase advertising you expect the ads that you buy will produce a return on your investment in the form of paying customers. You also expect that the money you spend will help your business and not your competitor or other unrelated companies. However, some Internet advertisers are discovering that they may have been overcharged for their mobile content advertisements because they are not getting nearly the response rate they expected. [ Read More ]
Content Adword Overcharge: Keyword ‘Sucker’
Los Angeles, CA: It wasn’t that long ago that entrepreneurs were trying to figure out how to make a buck from this new, and strange frontier known as the Internet. Today, the new frontier is all things mobile—phones, internet, email, music, videos and a wealth of mobile phone content. Advertisers shilling their downloadable mobile content on the Internet are not just spending a small fortune with the hopes of making back an even bigger fortune, they may be spending too much thanks to overcharges. [ Read More ]
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Mobile Word Advertising
 Companies that use a wide range of keywords in, for example, their Google AdWords and Yahoo Keyword advertisements may have been overcharged. Advertising for mobile content includes such things ringtones, music, movies, graphics and games, and can be very basic such as sports reports, weather alerts, stock tips, and horoscopes, or can be more sophisticated such as mobile TV, direct payment or interactive radio.
Clients that may have overpaid, include those using mobile content keywords such as "applications," "ringtones," "jokes," "wallpaper," "horoscope," "games," "coupons," "graphics," "pictures," "logos," "images," "music," "radio," and "television," as well as any of the previous terms combined with "text," "text message," "sms," "psms," "download," "free," "cell," "cellular," "mobile," or "phone."
Because doing a basic search for "ringtones" and similar terms may lead to advertisements that expand to other services, clients paying for these keywords may not be getting matched to potential clients, and are therefore paying for keywords that have no prospect of giving a return on their investment.
Keyword Overpayment Legal Help
If you advertise for mobile content and suspect you have been overpaying for keyword advertising, please click the link below to send your complaint to a lawyer to evaluate your claim at no cost or obligation.
Posted on Jul-9-08
Updated on Aug-19-08
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