Class Actions Filed Over California Zip Code Requests

Los Angeles, CA: Class action lawsuits have been filed in the state of California by consumers who allege that state California state law is violated when retailers request customers' zip codes. The lawsuits follow a recent high court ruling which stated that Williams-Sonoma was in violation of the Song-Beverly Credit Card Act of 1971. The act prohibits retailers from recording a customer's "personal identification information" during a credit card transaction and imposes a civil penalty of up to $1,000 per violation.

The Supreme Court decision effectively reversed two lower court rulings and, according to a report on Reuters, would "The Song-Beverly Credit Card Act of 1971 prohibits retailers from recording a customer's "personal identification information" during a credit card transaction and imposes a civil penalty of up to $1,000 per violation.

As a result of this ruling retailers such as Wal-Mart, Victoria's Secret, and Target are finding themselves the targets of class action lawsuits.

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Last updated on Feb-18-11

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