Your First Clue Something’s Wrong with Fosamax
March 18th, 2010. By AbiK
Yup. There’s your very first clue. The website—usually chock-full of bright branding colors (Fosamax green and yellow, the colors of grass, trees and sunshine…ahhh) and salt-of-the-earth salt-and-pepper haired folks enjoying precious moments with the grandkids or out there gardening—all smiles because they’re taking Fosamax and feelin’ fine. No osteoporosis worries there.
Now, no, I can’t say for sure that the “official” Fosamax site has gone to straight black type on white because there are any problems… but I’m guessing the site’s “not currently available” for reasons beyond a pricing analysis going on over in the marketing department.
Yup. A non-existent website. It’s a marketer’s nightmare. A PR person’s problem to manage. And it’s your first clue that maybe, just maybe, something’s amiss…
(psssst—if you haven’t been clued in yet, read on…)
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