Remember the Coca-Cola Vitamin Water class action lawsuit? Well, it’s still out there—and there was even a copycat class action filed in Canada. But no one can quite shed light on the allegations involved in the Vitamin Water lawsuits quite the way Stephen Colbert can—so if you missed his show on Monday (1/14/13), check out the video above.
For an additional laugh, here’s what’s on Coke’s website—on their “Coca-Cola Journey” section—in response to the initial class action filing. Hard to believe this was written by someone old enough to have working papers. Read on—and no, it’s not a joke—this is really published on the Coke website:
The glacéau vitaminwater lawsuit is a ridiculous and ludicrous lawsuit. glacéau vitaminwater is a great tasting, hydrating beverage with essential vitamins and water, with labels showing calorie content.
Filing a lawsuit is an opportunistic PR stunt. This is not about protecting the public interest. This is about grandstanding at a time when CSPI is receiving very little attention. There is no surprise that one week before the inauguration of the U.S. President, with the flurry of activity in Washington, D.C., that CSPI has chosen today to try to bring attention to themselves.
We don’t need a “healthful” alternative to sodas. All our beverages, including sparkling and diets, can be part of healthful diet. Furthermore, consumers today are aware and are looking for more from their beverages than just hydration. Products like glacéau vitaminwater provide a great tasting choice for hydration that also helps contribute to daily needs for some essential nutrients.
Consumers can readily see the nutrition facts panels on every bottle of glacéau vitaminwater, which show what’s in our product and what’s not. The success of glacéau vitaminwater is due in large part to consumers looking for a product like this to help support their healthy, active and on-the-go lifestyle.
Put simply, glacéau vitaminwater is a great complement to our often less-than-perfect diet with each of the different glacéau vitaminwater varieties providing a convenient, great-tasting way to get more of some of the vitamins and hydration we all need each day.
No joke folks.